This is the first in a series of chats with the uber talented and passionate ladies behind the brands you'll find at Paper By Parcel. Brianna of Little Arrow has a fun, playful edge that she brings to all of her design. You'll find her greeting cards, lapel pins and balloons in a few of the gift sets currently available in our Shop Gifts section.
Location: Eugene, Oregon
Tell us a bit about what you do.
I am an illustrator & designer for my stationery & gift business Little Arrow.
How did you get started?
I am a self taught graphic designer and I did not go to college. I cut my teeth in the stationery industry sorta by chance. I was 21 and had no idea what I wanted to do for a living. I had planned to get a degree in Graphic Design and was taking the beginners classes but realized school wasn't for me, so I quit college and instead searched for jobs. I was hired at a local greeting card company to package product, ship orders and answer the phones. One of the owners illustrated all the art for their cards, and I expressed an interest in learning from her. Over the years I worked my way up to Graphic Designer, and then when she retired I took her place as Art Director.
How would you define your brand’s aesthetic/design?
Energetic, playful, optimistic, weird.
What's inspiring you right now?
Right now I'm in love with anything from my childhood or from my angsty teenage years. The 90's are back in full force - and it makes me so happy! Give me anything iridescent and shiny. I'm also obsessed with patches and pins at the moment.
What do you love most about your work?
I love it when something I've made makes someone smile and laugh. It's such a great feeling!
Do you have a product or project you’re most proud of?
I'm really proud of my Telephone Lapel Pin! The idea came to me in a dream.
What are you listening to/watching right now?
Lately I've been revisiting the entire Nirvana catalog. I'm also really loving Alex Winston, she's amazing.
"Comparison is the thief of joy" - Theodore Roosevelt
Any guilty pleasures?
Food. Specifically, burgers, ice cream and tacos.
What’s your definition of an amazing gift?
I love it when someone puts real thought into a gift - they know what the recipient wants or needs and picks something that will speak to them. Heartfelt gifts are always the best and will make a lasting impression.